dotsift methodology

How dotsift ranks domain names

Every name on dotsift is scored on four factors. The overall score is the average of all four, giving a quick, honest signal of the name's quality.

Can somebody say it correctly after seeing it once?

Can a listener type it after hearing it on a call or podcast?

Does the structure create a distinct, retrievable mental image?

Can the name support adjacent products without becoming misleading?

Is it economical without relying on ambiguous abbreviation?

Does the name give the intended buyer a useful first association?

Score tiers

Essential (0–44)$39Basic brandable names

Select (45–59)$69Solid name with good qualities

Premium (60–74)$129Strong brandable domain

Signature (75–84)$249Premium quality name

Elite (85–92)$499Exceptional brand name

Exceptional (93–100)$999Rare, top-tier name